Thursday, October 4, 2007

I think the library offers better rewards, but...

I know many of you are bookstore, bookbuying-o-holics, and here is some sad news if you are among those who enjoy the extra discounts offered by the Borders reward card. Apparently the rewards were, well, too rewarding, and customers were saving too much money, so they've redesigned it to make sure that doesn't happen anymore.

6 comments:

  1. That's awful! With as much money as people spend at those stores you would think we'd get something back but no!!!

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  2. Well, they'll let you get something back, a little something - a VERY LITTLE something - just not much. :-)

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  3. I know they made a big change a few months ago, limiting the discounts and amount per purchase you accumulate. Now they have the $5 off for every $50 I spend--something like that anyway. The holiday Border dollars was completely discontinued. Is there another change coming?

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  4. You mean beyond the one that the article talks about? I hope not! What would be the point? (Unless they suddenly get all generous.)

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  5. Actually, I haven't found my Borders card all that rewarding. Perhaps it's because I don't spend as much as I should...but libraries are FREE, right? As long as you get the books back in time. Plus, libraries don't send you emails ad nauseum about a special deal you could have if you'd just spend more money with them. I enjoyed reading the article you linked to, though; unfortunately, some people will lose out. I guess that's why my father always said, "There's no such thing as a free lunch."

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  6. You are right - and I've been getting a bit sick of all those emails! But the handy print-out 20% off coupon was nice. I hope we'll still be able to do that (I rarely buy books for myself anymore, since I use the library so much, but I do purchase a lot of books as gifts).

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