My husband and I took the kids to see Spiderwick last weekend, and it was a fun movie, a bit dark, but very exciting. We all enjoyed it. But what I really didn't enjoy was having to sit there a full half hour before the movie started, watching commercials. And they weren't even interesting commercials - they were awful things, low-budget local stuff and annoying larger-budget things - that were even repeated several times.
So, I thought, let me get this straight: I just spent $30 (plus popcorn and drinks) to sit here and be subjected to commercials for a half hour? It's bad enough that, after that, they give you another 30 minutes of coming attractions (many of which totally wreck the movie because they show you every plot twist and turn and joke in the whole film) - but at least those are movie related. Even my kids were irritated. The movie actually started a full forty minutes after its set time to start. Sure, we could have showed up 30 minutes after the start time, but we probably wouldn't have been able to get seats all together at that point.
Maybe I'm more sensitive to commercials because for the past year and a half we have not had any TV reception. We rent lots of movies and TV shows on DVDs through Netflix: no commercials! I love it! I am so tired of being bombarded with shouting voices urging me to buy buy buy in order to be happy. At Christmas time my kids actually have trouble coming up with a list to send to Santa because no one is telling them what they want. The more you don't have commercials, I think, the more they become annoying. The same for radio. I mostly listen to NPR or podcasts (no commercials). It's gotten to the point that commercial radio in the car is difficult to handle because of all the irritating jingles, shouting voices, nag, nag, buy this, you need that. I'm beginning to think that people become desensitized to commercials because they are so used to them.
I have to say, it kind of ruined the whole movie thing for me. And I have always loved going to the movies! But now it's becoming more appealing to get a large-screen TV, stay at home, and watch what I want to watch without having a half hour of my life wasted by a bunch of boring commercials. Maybe I'm just getting old....